School of Business, Entrepreneurship and Communication

The School of Business, Entrepreneurship and Communication prepares students to seize opportunities and create sustainable value for organizations and society. With a strong focus on entrepreneurial thinking and professional communication, students learn through practice‑based education, close collaboration with industry, and room for personal initiative.

Commerciële Economie coach wijst naar laptop

I want to...

...follow a degree program

Are you ready for the next step and looking for a full time, part time, or dual program, a master, or a post bachelor program in the fields of sales, marketing, or entrepreneurship? We offer a wide range of programs and are happy to help you make the right study choice.

Commerciële Economie groep studenten in gesprek bij de Brew

…stay connected after my studies

Have you graduated from one of our Dutch-taught or English-taught programs in marketing, sales, entrepreneurship, or communication? We would love to stay in touch with you. Read more about our alumni communities.

HAN alumni business and communication

…collaborate

Do you work for an organization and are you interested in collaborating with HAN University of Applied Sciences? Would you like to work on current and relevant challenges in a (multidisciplinary) hybrid learning environment? Are you looking for new employees, or does your organization offer graduation projects or internship opportunities? We would

Docent en een deelnemer van de post-hbo Bedrijfskunde hebben een overleg, adviesgesprek

The School of Business, Entrepreneurship and Communication (ABOC) brings commerce, creativity, and entrepreneurship together in a national and international context. The school is home to both Dutch‑taught and English‑taught business programs. Its core domains are communication, entrepreneurship, marketing, and sales. The school also offers education in food, retail, e‑commerce, and digital business.

Our programs

Bachelor, Associate Degree and Master Programs

More than 3,300 HAN students are enrolled in full‑time, part‑time, or work-study programs in the fields of business and communication. Students choose from a diverse offering of bachelor programs, associate degrees, and master programs.

Post‑graduate Programs, Courses and Training

Still eager to keep learning? The School of Business, Entrepreneurship and Communication offers a wide range of post‑graduate programs, courses, and training programs in sales, entrepreneurship, communication, and (digital) marketing.

Studenten van de bachelor Commerciële Economie deeltijd, duaal in gesprek en samenwerken.
CONNECTING, COLLABORATING, GROWING 

More Than a Business School

Are you enrolled in a program at the International School of Business (ISB)? Join the ISB Community. With around 1,500 students from more than 60 countries, the community offers a truly international learning environment.

ISB Community

At ISB, you belong. Students, lecturers, and staff connect in a vibrant and inclusive community. Throughout the year, the ISB Community organizes events such as talent shows, community dinners, sports activities, movie nights, and masterclasses. Join us and experience it for yourself.

The ISB Community hosted a sushi workshop.

Practice‑Based Research

Together with our educational programs, the school addresses societal challenges through practice‑based research carried out within several research centers:

  • Knowledge and Innovation Center in Business & Communication
  • Human Communication Development
  • Associate Research Center Customer Insight
  • Research Center Entrepreneurship with Impact
  • Center of International Business Research

The research centers Human Communication Development, Entrepreneurship with Impact, and Customer Insight are united within the Knowledge and Innovation Center Business & Communication

Contact

School of Business, Entrepreneurship and Communication

Arjan Keunen, Dean

Jolanda Rozenboom, secretarial office
E Jolanda.Rozenboom@han.nl