Shape The Future of Agri-Food
The global food industry is at a turning point. Producers are adopting smart farming and alternative proteins, while consumers demand healthier food, personalized nutrition, and transparency—driving rapid change across the food system.
About the project
PROJECT: Shape the Future of Agri-Food
This multi-stage project brings together industry leaders, policymakers, and researchers to identify key trends, foster collaboration, and develop strategies—keeping the Netherlands at the forefront of global food innovation.
SCAN: Macro-Trend & Global Competitive Analysis
We begin by identifying key trends shaping the food sector—using data on industry shifts, emerging technologies, and global dynamics. This provides the foundation for informed discussions in the next stages.
SURVEY: Mapping the Key Industry Trends
This stage collects input from businesses, researchers, and policymakers on regional priorities and emerging trends—ensuring that industry voices guide the agenda and help identify what matters most.
WORLD CAFÉ: Co-Creating the Future
Stakeholders from across the food sector join structured discussions to refine key trends and create actionable roadmaps—building real-world solutions that can be used by businesses and policymakers alike.
KNOWLEDGE SHARING: Turning Insights into Action
Insights from earlier stages are translated into solution paths through workshops, reports, and briefs—equipping stakeholders with tools to act and reinforcing the Netherlands’ global leadership in agri-food.
What trends will shape the Agri-Food industry in the next decade?
Stay ahead of the curve. Our survey gives you a chance to see how industry leaders, policymakers, and researchers view the future of agri-food. By participating, you’ll gain insights into the emerging trends that will impact your business, investments, and strategic decisions.
What’s driving change?
• How are regional trends shaping agri-food innovation?
• What are the most pressing priorities for businesses and policymakers?
• Where should you focus for long-term success?
Your input helps create a clearer picture of what’s next - so you can stay informed, adapt, and lead.
Take advantage of trends of shaping the agri-food industry
Join industry leaders, researchers, and policymakers for an interactive World Café to co-create the future of agri-food.
On May 13th, 2025, at HAN’s Arnhem campus (Ruitenberglaan 31), together with GO4EXPORT, we’re bringing together key stakeholders to engage in structured discussions on emerging industry trends.
This is your opportunity to:
• Discuss & refine key industry trends with top experts.
• Co-create practical strategies & recommendations that will drive real impact.
• Expand your professional network with key players in the sector.
Insights from the survey and macro-trend analysis will set the foundation for this event, ensuring that discussions are informed by real-world data and industry priorities.
Center of International Business Research
As the research center of HAN’s International School of Business, we explore how businesses can adapt, innovate, and lead in an evolving global landscape. From overcoming barriers to sustainable behavioral change to analyzing emerging industry trends and shaping strategic roadmaps for sustainable business transitions, our research tackles the real-world challenges organizations face.
