Co-Create the Future of Agri-Food
The agri-food industry is undergoing rapid transformation—driven by technological innovation, shifting consumer demands, and global sustainability challenges. Join agri-food professionals from across the sector to network, collaborate and co-create solution paths for the future of food.
Take advantage of trends of shaping the agri-food industry
Join industry leaders, researchers, and policymakers for an interactive World Café to co-create the future of agri-food. On November 20th, at HAN’s Arnhem campus (Ruitenberglaan 31), funded and in collaboration with GO4EXPORT, we’re bringing together key stakeholders to engage in structured discussions on emerging industry trends.
The day will open with a panel discussion featuring three leading agri-food experts and a presentation by the CIBR team. Together, they will explore real-world data and industry priorities to spark meaningful dialogue and fresh perspectives on the future of agri-food.
Key Focus Area
Explore Key Trends in Agri-Food
Engage in discussions around the most pressing trends shaping the future of food, including sustainable and climate-smart agriculture, functional foods, personalized nutrition, digital transformation and smart farming, alternative protein sources, urban and vertical farming, and enhanced food traceability and safety.
Foster International Collaboration
Connect with industry leaders and contribute to positioning the Dutch agri-food sector as a global innovation hub. The World Café offers a unique opportunity to spark cross-border partnerships and alliances.
Drive Innovation Together
Co-create actionable ideas that move the industry forward. Insights and strategies developed during the World Café will be compiled and shared by the Center of International Business Research to support continued innovation.
What is a World Café?
To encourage diverse perspectives and foster international cooperation, the World Café provides a dynamic setting where business professionals, policymakers, researchers, and other key stakeholders engage in open, structured dialogue. Participants rotate between themed discussion tables, exploring interconnected topics in the agri-food sector. The format is designed to spark fresh insights, build meaningful connections, and contribute to the global conversation on the future of food.
Event program
The World Café will take place in autumn 2025, at HAN University of Applied Sciences (Ruitenberglaan 31, Arnhem). The event is organized by the Center of International Business Research at HAN and funded by GO4EXPORT.
- 11:45
Walk-in and registration
- 12:00
Lunch and Welcome
Enjoy lunch as we open the event with a warm welcome from HAN’s International School of Business and its Center of International Business Research.
- 12:30
Presentation by the HAN Center of International Business Research
Dive into an in-depth, insight-rich presentation on the latest trends transforming the agri-food industry. This session will highlight the key forces shaping the future of food and provide the foundation for the collaborative discussions that follow.
- 13:15
Panel Discussion with OostNL and FoodValley
Our panel brings together key regional stakeholders from across the agri-food sector to share their perspectives on the future of the industry. Together, they will explore the most pressing challenges facing our region and identify what is needed to strengthen the agri-food ecosystem from a global perspective.
- 14:00
Break
- 14:15
World Café Discussions
The round-table sessions build on the insights shared by the CIBR team and the expert panel, allowing participants to dive deeper into the key themes and translate ideas into actionable perspectives for the agri-food sector.
- 16:00
Insights & Reflections
Following the discussions, key insights will be shared and reflected upon in a group dialogue focused on translating ideas into action.
- 16:30
Networking Drinks & Bites
Close the day with informal networking over drinks and light refreshments.
Take the Survey
Stay ahead of the curve. Our survey offers early access to the big trends that are shaping the future of agri-food. Gain insights to provide insights during the World Café, where these trends will be explored in depth. What’s driving change? What are the most pressing priorities for businesses and policymakers? Where should you focus for long-term success? Your perspective helps create a clearer picture of what’s next—so you can stay informed, adapt, and lead.
Center of International Business Research
As the research center of HAN’s International School of Business, we explore how businesses can adapt, innovate, and lead in an evolving global landscape. From overcoming barriers to sustainable behavioral change to analyzing emerging industry trends and shaping strategic roadmaps for sustainable business transitions, our research tackles the real-world challenges organizations face.
Co-create the future of Agri-Food
Lead the Dutch agri-food industry into the top ones in the world. Be part of change! Join our world-cafe to start and lead the change with researchers and industry partners. You will receive more information about the event once you register.
