Applied Research
De centrale vraag die we bij het associate Lectoraat Customer Insight willen beantwoorden: hoe kan je op basis van inzicht in je (potentiële) klant duurzame waarde creëren voor de stakeholders van je organisatie?

We doen onderzoek met zowel commerciële als publieke organisaties. Denk bijvoorbeeld aan start-ups, gemeenten en adviesbureaus. De onderwerpen variëren van marktonderzoek tot inwonersparticipatie en van mobiliteitsgedrag tot Retail.
Opportunities for collaboration
Types of collaboration/ Joint Research/ Types of companies and institutes
Our working method
The way we approach research and collaboration with partners
Knowledge partners and networks
Companies/ Institutes/ etc..
News
Students positive about studying at HAN
Once again this year, our students are satisfied with many aspects of their studies. This is evident from the results of the 2025 National Student Survey (NSS), which 40% of all HAN students participated in.
HAN Engineering and Automotive works with Ten Kate Racing on sustainable motorsport
An inspiring collaboration between students, lecturers and researchers from HAN Engineering and Automotive with Ten Kate Racing is bearing fruit in the pursuit of a more sustainable future for motorsport. In what way?
HAN quits X
At HAN University of Applied Sciences, we have decided to quit using X (formerly Twitter) as a communication platform.
A Unique International Project for Social Work
From June 24 to 27, the first ‘International Social Work Learning Lab’ (ISWLL) will take place. This is a unique opportunity for students of the Social Work program at HAN to develop interculturally and connect internationally.
New Transfer Minor Engineering Systems: your shortcut to the HAN Master's!
Are you an ambitious undergraduate with a passion for engineering? Would you do a master's degree in Engineering Systems? Then the new Engineering Systems Transfer Minor at HAN University of Applied Sciences is your chance! And important to know: a successfully completed minor gives you valuable exemptions for the master's degree.
Which minors are of interest to Engineering and Automotive students?
You can go in any direction with a minor in your 3rd of 4th Year. One thing is certain: a minor makes your education a lot more personal. You choose it yourself! What choice do you have?
Automotive Engineering students ride rally in 4L Renaults to Marrakesh
The 4 HAN University Automotive students have been on the road for over a week as team HAN4L. A dream adventure of 8,500 kilometers that started on Valentine's Day in Arnhem and ends via the desert in Marrakesh. They are participating in a humanitarian rally in 2 old 1983 Renault 4Ls. Among others, the students were waved off by Arnhem Mayor Marcouch and the Moroccan ambassador to the Netherlands. Why this adventure?
Pioneering start-up Gravity Gardens receives funding from ESA Business Incubation Centre
Gravity Gardens, an innovative start-up led by Mechanical Engineering student Paulino Valdes, has been admitted to the prestigious European Space Agency (ESA) Business Incubation Centre in Noordwijk. An extraordinary achievement! Why?
HAN joins Open Education Global
HAN has officially joined the international organization Open Education Global (OEGlobal). HAN sees open sharing and (re)use of digital educational resources as an important condition for achieving future-oriented and accessible education. The collaboration with OEGlobal strengthens us in this.
Bridging Business and Education: Real-World Learning at ISB
At the International School of Business (ISB), learning goes beyond textbooks. In the BA International Business program, students don’t just study business - they experience it. By partnering with top companies, they tackle real-world challenges, applying their knowledge in dynamic, professional settings. This month, ISB students stepped into the corporate world, collaborating with DHL Supply Chain and ATAG Benelux on real business cases.