Exchange program — Sport Event Marketing

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The program starts once a year
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The program starts 1 February 2025

Have ideas for sporting events? Bring them about with sport event marketing! Learn to set up a business plan. Use social media. And press PR. Learn to focus on value creation and co-creation. Create unique sports events for spectators and the local region alike.


Immerse yourself in the marketing of sports with the minor 'Sport Event Marketing'

Why Sport Event Marketing?

Dive deep into marketing

Learn how to market sports events. How it all works. And what delights spectators, participants and stakeholders. Think about your sponsors!

start van marikenloop in nijmegen

Research business concepts

You develop eye-catching business concepts and marketing campaigns. Gain insight into current trends and developments. Influence perceptions.

Studentes krijgen uitleg van docent Lennart.

On-site analysis of sports marketing

You visit sporting events and analyze the marketing. The perceptions and sensations. Take in the planning details of each event. And learn from them.

Wedstrijd WK Volleybal dames

Want to know more about this program?

sportkunde sportqube 2 studenten op telefoon1 2023

Quick facts about the Sport Event Marketing exchange program

    12-15Contact hoursaverage per week
    15-17Hours of self-studyper week
    5Assignmentsfor assessment during the program
    30ECTS creditsEuropean Credit Transfer System

School of Sport and Exercise

At the School of Sport and Exercise we train students to become critical, innovative and entrepreneurial professionals. We also offer training and courses for professionals in the field of sports, work and health. So they can apply the latest insights and theories in their work.

sportkunde en alo samen liggende foto studenten lopen over atletiekbaan binnen bij gymnasion veraf esteban selena carlijn randy 2022

How you create memorable sports experiences

Sport Event Marketing covers all kinds of sports-related topics.  You learn to attract spectators and participants. Measure the effectiveness of online marketing campaigns. Create a successful business model. What kind of economic impact a sports event has on a community/ city.  And so much more!  


Why study in the Netherlands?

The Netherlands has a large population of international students so you won’t feel alone. In fact, 1 in 10 students is an international student. Why? Because the Netherlands has excellent, affordable higher education. It also has a thriving economy (18th in the world) so there are plenty of job opportunities. What’s more, the Dutch are open-minded and almost everyone speaks English.  

Grote Markt met fietsen

Discover the city of Nijmegen

The lovely university town of Nijmegen has a great atmosphere. Just wander through its beautiful old streets and you feel its rich history. Looking for a charming pub or restaurant, a bit of culture or a great night out? Nijmegen has all this and more. Keen on sport or nature? Nijmegen has loads of sports clubs and is surrounded by beautiful forests full of hiking and bicycle trails.  


A day in the life of an exchange student in Nijmegen


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  • HAN Nijmegen campus

    Heyendaalseweg 141
    6525 AJ Nijmegen
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Contact us

Got a question? Contact us at ASK HAN. We're happy to help!

Opening hours

Monday to Friday: 08:00 - 17:00

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What topics do you learn about? Which learning methods are used? And how are you assessed? 

Stagiairs kletsen op draaistoelen in hal Gymnasion.