Exchange program — Sport Event Marketing
The program starts 1 February 2025
Have ideas for sporting events? Bring them about with sport event marketing! Learn to set up a business plan. Use social media. And press PR. Learn to focus on value creation and co-creation. Create unique sports events for spectators and the local region alike.
Why Sport Event Marketing?
Dive deep into marketing
Learn how to market sports events. How it all works. And what delights spectators, participants and stakeholders. Think about your sponsors!
Research business concepts
You develop eye-catching business concepts and marketing campaigns. Gain insight into current trends and developments. Influence perceptions.
On-site analysis of sports marketing
You visit sporting events and analyze the marketing. The perceptions and sensations. Take in the planning details of each event. And learn from them.
Want to know more about this program?
Quick facts about the Sport Event Marketing exchange program
School of Sport and Exercise
At the School of Sport and Exercise we train students to become critical, innovative and entrepreneurial professionals. We also offer training and courses for professionals in the field of sports, work and health. So they can apply the latest insights and theories in their work.
How you create memorable sports experiences
Sport Event Marketing covers all kinds of sports-related topics. You learn to attract spectators and participants. Measure the effectiveness of online marketing campaigns. Create a successful business model. What kind of economic impact a sports event has on a community/ city. And so much more!
Why study in the Netherlands?
The Netherlands has a large population of international students so you won’t feel alone. In fact, 1 in 10 students is an international student. Why? Because the Netherlands has excellent, affordable higher education. It also has a thriving economy (18th in the world) so there are plenty of job opportunities. What’s more, the Dutch are open-minded and almost everyone speaks English.
Discover the city of Nijmegen
The lovely university town of Nijmegen has a great atmosphere. Just wander through its beautiful old streets and you feel its rich history. Looking for a charming pub or restaurant, a bit of culture or a great night out? Nijmegen has all this and more. Keen on sport or nature? Nijmegen has loads of sports clubs and is surrounded by beautiful forests full of hiking and bicycle trails.
HAN Nijmegen campusHeyendaalseweg 141
6525 AJ Nijmegen
Got a question? First check our FAQ. Can't find the answer to your question there? Contact us at ASK HAN. We're happy to help!
What topics do you learn about? Which learning methods are used? And how are you assessed?