FoodX Visit ISB
For February 16th's Study Day, the International School of Business visited FoodX in Ede. In case you weren't there, here's what you missed.
What is FoodX?
FoodX specializes in developing sustainable food solutions to be a catalyst in the transition to a sustainable food sector. FoodX uses technology to help create a more sustainable and healthier food system for the future.
FoodX also provides consulting services to help food companies improve their sustainability and reduce their environmental impact. In their partnerships, they aim to be “Ecosystem Matchmakers” that match new solutions with local areas and challenges.
Trend Taste Test!
40 ISB colleagues were greeted upon arrival at 9:30 with coffee and fresh tea, along with a “Trend Taste” poffertje with sustainable slagroom (whipped cream). Hosts Ms. Joyce Nuys and Mr. Roger van Hoesel welcomed them and explained what FoodX is all about.
Sustainable Solutions in 3D
ISB colleagues experienced via a VR simulator the innovations in Dutch Food & Agribusiness. The simulation took apart the ingredients of a hamburger, exploring the range of substitutions that can be made throughout the process of creating that hamburger to create less unsustainable output?
For example, bugs are a more sustainable source of protein, they require less farmland and less water to make the same amount of food. It takes just one square meter of space to produce 1 kilogram of bug-based-meat, while it takes around 200 square meters of land to produce 1 kilogram of beef.
Top 10 Trends for the Food & Beverage Industry
In 2022, FoodX has collaborated with with Innova Market Insights to highlight the 10 trends for the Food & Beverage Industry.
Would you like to know more about these trends? Be sure to subscribe to the Webinar.
Consumers are redefining the concept of value beyond just price, seeking products that offer multiple benefits, such as sustainability, convenience, transparency, and quality.
As health and wellness concerns rise, consumers are seeking affordable options that offer functional benefits and nutritional value. Brands are innovating with cost-effective ingredients and formats to cater to this trend.
Different generations have varying preferences and demands when it comes to food and beverage products. Brands are responding by tailoring their offerings to meet the specific needs and expectations of each age group.
The plant-based movement is gaining momentum as consumers seek healthier, more sustainable, and ethical food choices. Brands are diversifying their plant-based offerings beyond traditional products and unlocking new narratives, such as indulgence and premiumization.
Technology and innovation are transforming the farming landscape and shaping the future of food production. Consumers are demanding transparency and traceability, while also driving interest in alternative and regenerative farming practices.
Time-pressed consumers are seeking quick and convenient food options that don't compromise quality, taste, or health. Brands are responding with on-the-go snacks, meal kits, and prepared meals that cater to this demand.
Digital technology is changing the way consumers shop, interact with brands, and make food choices. Brands are leveraging digital platforms and tools to enhance their engagement, create personalized experiences, and facilitate online purchases.
With the gradual easing of pandemic restrictions, consumers are indulging in "revenge spending" and treating themselves to premium, luxury, and indulgent food and beverage products.
Health and wellness continue to be a top priority for consumers, but the complex and conflicting information can be overwhelming. Brands are simplifying the messaging and offering personalized, science-backed solutions to help consumers achieve their health goals.
Consumers are embracing imperfections and valuing products that promote sustainability and reduce food waste. Brands are addressing this trend by using "ugly" produce, upcycling ingredients, and reducing packaging waste.
World Food Center
Finally, Mr. Dirk Lubbers introduced the up-and-coming “World Food Center”, an attraction that will aim to educate young children about the importance of health and food through interactive activities.
The center aims to in turn inspire consumers, policymakers, and businesses about the need for sustainable food systems that can feed a growing global population while minimizing environmental impact.
The attraction aims to be finished by 2023, so the doors can be open to 300,000 visitors per year starting in 2024.