Business fights poverty

On October 14th at the International School of Business, we explore the question: what can business do to contribute to the first Sustainable Development Goal? - Eradicating poverty. Lecturer Mr. Ashok Sawant will tell the story of his professional experiences, emphasizing the potential for business growth while also doing better for people and the planet.

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Dr. Ingrid Van Rompay-Bartels will introduce the topic global citizenship and how important it is to be aware of social differences, take responsibility and contribute to fighting poverty.

Ashok Sawant's presentation will be about Unilever's strategy in establishing a commercial dairy operation in the north of India from the 1960s to the 1990s. The operation was set up in an area with plenty of cows, however milk production was very poor. The business soon had financial problems. Previous attempts to improve milk yield by paying attention to animal welfare had failed. It was then realized that people's welfare must be prioritized. An integrated development program was initiated in which the well-being of rural communities was addressed along with that of livestock. If people were cared for, they would be better equipped to care for their cows. Milk yields improved, and the dairy business became profitable once again.

Information about the event

This lecture will be in English and will be from 15:00 -16:00 in the International School of Business Basecamp (C101). Or you can watch the lecture online. 

When: Friday 14 October
Time: 15:00-16:00
Location: R31-C101 Basecamp

-> Watch the lecture online